Our organization was started through a cause marketing campaign by The Mood Factory and a program at Lowe’s Home Improvement. We launched the first nationwide cause marketing campaign in 2007, and it is powerful not just from a revenue standpoint, but from a stigma standpoint.
The impact of messaging consumers about brain health, and hope, is exponential.
We are just getting started. We would love for you to join us in the mission to educate about the ‘how to’ of hope through brands and retail. Not conviced? Engage for Good has plenty of statistics to show you why. There are numerous studies to say that consumers are more loyal to retailers and brands that have a mission and purpose.
If you want to join us in eradicating stigma, and shining a positive light on Hope, e-mail us and join in supporting our work on Hope. If you are a retailer, you can put brands that support us in your stores. If you are a manufacturer, your brand can support hope.
It is a win-win for all. As not only do you raise money for an important cause, you actually improve hope in your own company and incorporate messaging into campaigns about how your consumers and supporters can increase their own hope.
It is a marketing plan in action. We teach while we talk. And what better association for your brand, then hope?! Check out our partners and their products below: