About Kathryn

Kathryn Goetzke has over 30 years of experience in marketing, branding, and strategy. She was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. Kathryn is the Founder of iFred, the International Foundation for Research and Education on Depression, through which she created Hopeful Minds and Hopeful Cities, two programs dedicated to sharing the “how-to” of hope with children, parents, and communities globally. Kathryn presented at Harvard University, the World Bank, the United Nations, and the Never Alone Summit. Hopeful Minds was featured in a documentary by the BBC, and her products and projects have been featured in global media.

Kathryn is a Partner at Innovative Analysis, LLC, where she consults businesses on activating hope in the workplace, and created a college program Hopeful Mindsets, a marketing strategy and course for college students to activate hope on campus. She is the author of the Biggest Little Book About Hope and host of The Hope Matrix Podcast. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health through her brand Mood-lites, which achieved over 35M in retail sales. Ms. Goetzke serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

Activating Hope for World Mental Health Day

The theme ‘Make Mental Health & Well-Being For All a Global Priority’ provides us with an opportunity to re-kindle our efforts to protect and improve mental health. It looks towards the future, and gives us the goal of making our world a better place for all.

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United Nations Secretary – General’s Call to Hope

United Nations Secretary-General António Guterres warned last week that “With people from all points of the globe crying out for relief and hope, international action on major challenges – from climate to conflict and securing sustainable development – is paralyzed by dysfunction and held hostage to geopolitical tensions.” he went on call on the world to “overcome divisions and provide hope in a place of turmoil.”It is wonderful to see world leaders beginning to promote the importance of hope. Yet while this call for hope is commendable, it lacks one important component: it doesn’t teach people the “how-to” of hope.

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The Hope Matrix Episode 1: The Science of Hope

Ever wondered what the Hope Matrix is? It was developed to be a roadmap that, when combined with the Five Keys to SHINE for Hope, shows you how to moveContinue Reading

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The Second Edition of the Biggest Little Book About Hope is Here

With the publication of the Second Edition of the Biggest Little Book About Hope, it is impossible for me not to reflect on my hope journey. Other than being publishedContinue Reading

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Mental Illness Doesn’t Predict Suicide; Hopelessness Does.

The death of Bed Bath & Beyond’s CFO,Gustavo Arnal, hits far too close to home for me. He was a father of two girls, a financial executive, and a husband.Continue Reading

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Choose Hope This School Year

It has been a tough couple of years for our youth. Between the global pandemic, civil unrest, and world events outside of their control, our children are experiencing hopelessness atContinue Reading

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