Artwork Inspires a Message of Hope Among Students

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April 4th, 2014 was a day of true celebration.  Students gathered in the heart of campus at the University of North Carolina in Charlotte to witness the dedication of a beautiful piece of artwork.  But it is the powerful and inspiring message that the sunflower sculpture displays that will continue to touch the lives of all who view it.

The sunflowers stand to honor the 350 million who suffer worldwide from depression and other forms of mental illness.  With that honor, it serves as a reminder that no one student or person should ever have to stand alone.  Help and Hope are always available in our greatest time of need.  A plaque reads:

This sunflower sculpture is donated to the University in recognition for those suffering from depression and other mental illnesses.  The sunflower is yellow, the color of joy; it naturally grows toward the sunlight and likewise, this sunflower sculpture symbolizes turning away from the darkness and embracing the light.  Embrace the light that surrounds us, as no amount of darkness can overpower the light that is available to all.

The Graduate Team and the Inspiring Story Behind Their Project

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 Pictured from left to right:  Bhargavi Golluru, Chris Yoder, Paul Franklin, Samantha Howie, and Tim Seckler

Their passion came from the heart with each student having known someone or been impacted in their life in some way by mental illness.  When learning about iFred’s Field for Hope project, the team initially wanted to do a sunflower planting on campus to help raise awareness and reduce the stigma of depression.

Early into their project, they were met with their first obstacle.  A viable location did not exist for the planting or care of sunflowers.  The team did not give up hope!  Instead, they decided to engineer and construct a sculpture in the form of a sunflower.  This course of action opened up the opportunity for creating awareness and sharing the message with campus inhabitants, faculty and visitors year round.

They put in an incredible amount of time and effort to see the sculpture come to life in a matter of weeks.  The team posted fliers announcing the unveiling, as well as creating an event on social media to invite the student body, faculty, and visitors.  Please visit Artwork for Hope for a visual display of their creative process.

The Dedication

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 The entire team was present to welcome attendees and share the story of their project.  Sunflower pins and brochures were distributed near a bright colored sign displaying the message “Help Bring Sunshine Into The Lives of Others”.  Samantha Howie stated, “Our ultimate goal is to let those with depression know that they are not alone.  There is help available.”

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Melissa Marshburn from Cardinal Innovations and Penny Tate from iFred were proud to attend, speak, and personally thank the students.
Cindy Ballaro was so inspired by the event, she has plans to carry on the message with her own sunflower sculpture displayCindy-Ballaro at The Respite: A Centre for Grief and Hope.  What a beautiful way to deliver hope through the creative process of art.

iFred extends a heartfelt thank you to the following students on the “To Give Them A Choice” Team.  These individuals deserve the highest recognition for all of their hard work in shining their light.  Their vision was brought to a reality and will impact the lives of students, faculty, and visitors to come.

A new article written by Penny Tate

#sharehope #endstigma #shinelight

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About Kathryn

Kathryn Goetzke has over 30 years of experience in marketing, branding, and strategy. She was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. Kathryn is the Founder of iFred, the International Foundation for Research and Education on Depression, through which she created Hopeful Minds and Hopeful Cities, two programs dedicated to sharing the “how-to” of hope with children, parents, and communities globally. Kathryn presented at Harvard University, the World Bank, the United Nations, and the Never Alone Summit. Hopeful Minds was featured in a documentary by the BBC, and her products and projects have been featured in global media.

Kathryn is a Partner at Innovative Analysis, LLC, where she consults businesses on activating hope in the workplace, and created a college program Hopeful Mindsets, a marketing strategy and course for college students to activate hope on campus. She is the author of the Biggest Little Book About Hope and host of The Hope Matrix Podcast. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health through her brand Mood-lites, which achieved over 35M in retail sales. Ms. Goetzke serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

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