Founder Story

Kathryn Goetzke is an entrepreneur, strategic consultant, global depression advocate, author of The Biggest Little Book About Hope, and host of The Hope Matrix Podcast. She is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales and raised over 1M in cause marketing for mental health. As her role as Chief Mood Officer at The Mood Factory, she is committed to getting people into the present moment through her new line of products based on how scents impact moods, and 21 Day courses teaching habits of how to live a positive, engaged, productive life.

Kathryn is a global mental health ambassador, overcoming her own battles with depression, anxiety, ADHD, PTSD, and addictions through therapy, medication, lifestyle changes, and support. She lost her father to suicide at 19 and knows all too well the negative consequences of untreated mental health on both the self and the family system. She has committed her life to help support others not only in the treatment of mental health disorders but prevention through lifestyle modifications and efforts in school.

Ms. Goetzke began her career with 3M Corporation, where she worked as a Research Manager developing a statistical model for market and moved to IDS to lead communication efforts for rebranding IDS mutual funds to American Express and served in several capacities in New Products, Marketing, Research, and Promotions. She then moved on to advertising, and then sales, serving as VP of Sales and Marketing for Compass Marketing leading Fortune 5oo company marketing planning and strategies for alternate channels. She then set out to create her own company and brand and do the first national cause marketing campaign in mental health.

Kathryn and her work have been featured in Entrepreneur Magazine, Home, InStyle, Family Living, Scholastic Choices Magazine, and others. She has twice spoken at the United Nations, the Global Mental Health Movement Conference in Athens and South Africa, at Mental Health Community Associations Conference, The Kennedy Forum, The World Bank, the Scent Marketing Institute, and more. She has been featured on multiple radio and television shows including BBC, WGN Chicago, CBS Chicago, Tasty Trade, and eWomenNetwork. Ms. Goetzke is a regular contributor to the Thrive Global and PsychCentral, and serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

Ms. Goetzke is most proud of her work with Hopeful Minds, having created a free program to teach Hope to kids based on research it is a teachable skill. As hopelessness is the primary predictor of suicide and the #1 symptom of depression, learning how to create, maintain, and grow a hopeful mindset is critical to the prevention of anxiety, depression, and suicide. iFred believes Hope as a Human Right and is committed to making it free and available to all, and is now in the process of leading a Hopeful Cities movement with the first-ever city of Reno, Nevada leading the way.

Kathryn has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University. She currently resides in Reno, Nevada, where she enjoys hiking, meeting new people, hiking with her pup, skiing, and solving complex global challenges.

Connect with Kathryn on Social Media @KathrynGoetzke: