Rebranding Depression

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To support its mission and support the 350 million people suffering from depression, iFred is creating a shift in society’s negative perception of depression through positive imagery and branding—establishing the sunflower and color yellow as the international symbols of hope for depression. iFred engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about support and treatment for depression.

LEARN MORE ABOUT iFRED’S REBRANDING EFFORTS:

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WHY THE SUNFLOWER?

Sunflowers serve as a symbol of light and hope for the 350 million people living with the treatable disease of depression. Have you noticed:

  • Sunflowers grow towards sunlight with their faces tracking the sun. We need those with depression to seek light instead of responding to the natural instinct of hiding in darkness during a depressive episode.
  • Sunflowers are yellow; the color of joy, happiness and hope—symbolizing that depression can be successful treated. iFred believes this symbol, if used similarly to the pink ribbon for breast cancer or red dress for heart disease, can serve as a much more hopeful and positive universal icon for depression survivors.
  • Sunflower seeds and oils contain antioxidants, Vitamin E and Omega 6’s. This kind of brain nutrition is incredibly important for those with depression.

SHARE THE MESSAGE OF HOPE!

Download and share our Shine a Light on Depression brochure:

SUNFLOWER FASCINATING FACTS

FascinatingFactsSunflowers

Read more Interesting Facts:

  • Download the pdf
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