Rebranding Depression

To support its mission and support the 350 million people suffering from depression, iFred is creating a shift in society’s negative perception of depression through positive imagery, celebrity engagement, education of brain biology, and ultimately ending stigma through rebranding—establishing the sunflower and color yellow as the international symbols of hope for depression. iFred also has talked to hundreds of other nonprofits in the field of mental health to encourage them to focus on the Hope with positive imagery and information as opposed to the sad, isolating images often associated with depression (i.e. a focus on symptoms, not outcome).

LEARN MORE ABOUT THE HISTORY OF STIGMA AND A METHOD FOR REBRANDING DEPRESSION:

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WHY THE SUNFLOWER?

Sunflowers serve as a symbol of light and hope for the 350 million people living with the treatable disease of depression. Have you noticed:

  • Sunflowers grow towards sunlight with their faces tracking the sun. We need those with depression to seek light instead of responding to the natural instinct of hiding in darkness during a depressive episode.
  • Sunflowers are yellow; the color of joy, happiness and hope—symbolizing that depression can be successful treated. iFred believes this symbol, if used similarly to the pink ribbon for breast cancer or red dress for heart disease, can serve as a much more hopeful and positive universal icon for depression survivors.
  • Sunflowers are a practical and potentially profitable symbol for other nonprofits and NGOs around the world; sunflowers can be planted to honor those with depression, cause marketing campaigns can be executed with yellow and / or sunflower products to raise funds, and sunflowers can be harvested and sold to help fund the NGO or nonprofit organization.
  • Sunflower planting is actually good for the brain and helps fight depression.  Read this interesting article by Natural News about this very subject.
  • Sunflower seeds and oils contain antioxidants, Vitamin E and Omega 6’s. This kind of brain nutrition is incredibly important for those with depression.

SHARE THE MESSAGE OF HOPE!

Help us get the word out about depression.  Plant a sunflower, put up a famous faces poster, or download and share our Shine a Light on Depression brochure:

SUNFLOWER FASCINATING FACTSFascinatingFactsSunflowersRead more Interesting Facts:

  • Download the pdf

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