In this light, I bring you Field for Hope

Kathryn Goetzke, iFred founder

When someone suffers from depression the effects ripple out to those they love.

I can still remember the moment. As I was getting ready for an upcoming weekend visit to see my dad, I called to see how he was doing. I knew something was terribly wrong when I heard a voice that wasn’t his. My mother took the receiver and told me the news that would forever change my life. My dad had taken his life.

My father was a successful businessman, but his pain was no mystery to me. He had resisted treatment because he did not want to admit to weakness in character. I cannot accurately describe in words the deep sense of abandonment, betrayal and total loss of self I felt when he died. I believe that, had he sought help earlier, he might well still be alive today.

Just weeks before he died he sent me a Valentine’s Day card telling me how much he loved me.  How he hoped I would never have to deal with the pain, deep regret and unhappiness he felt all the time. I carry the card with me as a reminder of his pain. It serves as my fuel to change the world for the better as a way to honor his life.

Depression is treatable, yet less than 25% of those with depression are getting treatment in part because of the stigma associated with the disease. This misunderstanding about depression is what prevented my father from getting treatment. As a branding expert, I know that by doing the following we can and will end the stigma of depression.

1. Use a universal symbol, the sunflower, around the world showcasing just how many are working for positive progress.

2. Engage celebrities, politicians, business leaders and activists to talk about their own depression

3.  Bring awareness of the biology of depression, and how our neurotransmitters, hormones, and brain chemistry are affected by everything we put in our body.

4. Focus on hope for those suffering from depression, instead of the negative depictions of depressed people that are often present in the media.

It is in this light I bring you Field for Hope. This global campaign asks people to come together and Pledge to Plant a sunflower to show honor and respect for the 350 million people around the world who live with depression. They need our help.

My dad had it all and did not deserve or need to die.  Do not let one more life be wasted. Pledge to Plant. Join our movement today at or visit to find out how you can get help for yourself or someone you love.

Dogs Teaching Adults How to Teach Kids to Read

Some fantastic research has shown that the benefits of dogs can go beyond being good friends – they can help kids learn how to read.  This article goes into detail about how, but a University of California Davis School of Veterinary Medicine did research on kids reading to dogs vs. kids not reading to dogs, and overall effect on reading.   I think it would behoove us adults to learn from the techniques used by the dogs, so that we can be as effective (or better) than our four-legged friends.

The reasearch showed that kids reading to dogs had both improvements in both fluency and speed of reading.  How did this happen with kids?  The children reported:

  • The dogs made them feel more relaxed
  • The dog didn’t care or judge them if they made mistakes
  • It was more ‘fun’

Kids reported a boost in self-confidence, worth, and esteem.  So while this is fantastic research about dogs and the benefit of animals on health and wellbeing, I think it also should serve as a lesson to other kids or adults teaching reading or other life skills; be patient and non-judgemental.  Perhaps the dogs in this study are not just teaching kids how to read – they are teaching people how to treat kids learning to grow up in this world.  In any event, enjoy!

Mood-factory Color Advisor Denise Turner Talks Art Therapy

Did you know that art can be therapeutic? This comes to no surprise to museum goers, who have a visual and emotional experience when viewing art. Aware of the importance of art, color and design on people’s health and well being, who are at the forefront are an amazing group of “Art Therapists.”

With the rising health care costs and overworked medical staff, there’s is greater demand, to fill the void between medical professionals and patients. With the increased acceptance of complementary medicine Art Therapists are filling the void.

[Read more...]

Have you ever felt like a non photo-shopped flower? Time to view yourself through a different lens.

Flowers with FANTASTIC flaws!

I was taking some photos of flowers this weekend, and I noticed they weren’t perfect.  Flakes of dirt, worn around the edges, some black spots, browning, all kinds of things when you really get up close.  I really didn’t care and was so glad I saw the beauty, not the flaws, and it made me think a lot about life.

Don’t you wish for even a day we could see the beautiful flower within ourself?  No flaws, no rough edges, nothing to pick at because what we saw was really the amazing, colorful, unique image that sat before us?  That we weren’t put under a microscope, taken apart, criticized and belittled by what really makes us beautiful and unique?

So I decided to take lots of photos, bring them back and expose their flaws close-up.  But I challenge you to look at these flaws and find the awe and beauty in each of them.  Instead of automatically doing what you have been taught and point out / take apart those flaws, study them closely and see how they add beauty, depth, and character to each and every flower.

These aren’t photo-shopped in any way, which is why I love them.  They are what they are.  The majority of the flower is vibrant, colorful, smells and feels beautiful.

Spend a day seeing yourself as you see a flower.  Strong, confident, delicate, amazing, magnificent….  Notice the beauty and be inspired by that.  Hang un-photoshopped flowers on your wall as a reminder that we are all perfect in our own, unique, and beautiful way.



The Shocking Truth of America’s Influence on Liberia and a Proposal to Heal

Shocking is an understatement.  Here are the things people in the world agree on in regards to Liberia:
  • It was colonized in 1821-1822 by freed American Slaves.
  • These slaves formed an elite group in society, and in 1847 formed an elite group named the Republic of Liberia.
  • In 1989 the first Civil War in Liberia broke out, and in 1999 the second Civil War in Liberia broke out.  These have been named the bloodiest, most gruesome wars in history.
  • In 2003, The Economist named Liberia “The World’s Worst Place to Live”.

You may say, so what?  But let us take a moment to remember what we have put out of our memory due to the horrific nature of our ancestor’s behavior.  How we, Americans, treated those slaves according to the editors of the CD oral history project called Remembering Slavery: African-Americans Talk About Their Personal Experiences of Slavery and Emancipation:  

“Some slave women were used for breeding more slaves. Plantation owners would rape female slaves in order to produce more slaves. Some slaves were even forced to have sex with others to increase population and increase the amount of slave product on the market.”     

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Field of Hope

The Field of Hope this year has been one adventure after another. It is amazing it was brought to bloom and rather ironic as well. There were adventures along the way, challenges, obstacles, yet here we sit with the flowers in full bloom.
What is most ironic to me is as the flowers are blooming, I am losing one of the most important people that have ever come into my life, Paul. Paul is on the advisory board of iFred and is one of those people that just epitomizes a good person – and everything a person should commit to be. He doesn’t drink, smoke, has solid faith, exercises, is genuinely kind, does not judge and loves with all his heart. He is the kind of person I think everyone should aspire to be. So to me in many ways this blooming is bittersweet as he was a big reason the field was able to happen.
I’ve been writing a poem about who he and what he meant to me and everyone else to help express my love for this great man and ease my pain. But the reality is nothing hurts more than the loss of a dear friend, a major life event and one that is known to trigger depressive episodes. There are three things that make you susceptible to depression / trigger an episode; abuse in childhood, genetics, and traumatic life events (death of a loved one being on top).

So with my history of depression, while I am happy of the blooming I must think of how I will cope. So I am working to feel and experience the pain and loss, as opposed to escaping, as while escaping might be nice in the short term I know through in the long term it will only hurt me. And I will use my creativity to bring forth beautiful things to express my feelings – art, poetry, music, song, and love. I am recognizing my vulnerability and making sure to eat well, sleep, exercise, pray, surround myself with those I love and be good to myself. And I will keep Paul and his family close to my heart and rejoice in what the field is bringing to others.

Dan Taylor managed the field, and we couldn’t have been luckier, as he is the one that made sure it came to fruition as there were many times along the way it was questionable. We had major issues first with flood, which pretty much never happens in Accra (figures!). Dan was there through the night when the flood came and helped drain the field after and salvaged the flowers he could. He managed to get additional flowers donated to cover the ones we lost, and got donations of fertilizer to make sure the ones that made it actually survived.

When we ran out of money for the project he continued to support it and see it through to the end. He did not give up. He gave his own time and money as he believed it was a field and project much greater than him, symbolic that we should not give up in times of despair no matter what road blocks may lie ahead. Something that anyone experiencing depression always needs to remember.
The field brought together so many in Accra, so many that would not have otherwise spoken of depression or mental illness. The Field of Hope was non controversial – a beautiful project and intrigued people enough to discuss it. And once they found out what it was for, it seemed many had stories to tell. They slipped in the night to help how they could, donating items – a miracle in and of itself.
In Accra, Ghana and throughout Africa I learned that people with any type of mental issue – they are treated as if they have ‘demonic spirits’ in them. That is what most believe there. The individuals are chained to trees and made to fast in the hot sun – so as to rid them of these so called ‘spirits’ – stripped of rights and subjected to mental, physical and sexual abuse.

Why everyone can not accept that problems with the brain are no different than problems with the heart, lung, or kidney is completely baffling. Depression is a treatable disease, yet people are needlessly suffering and dying because it is feared. Even in the U.S. – we just recently established Mental Health Parity laws – laws that basically say that people with mental issues should be given the same treatment as those with physical issues (while of course we have to start somewhere, is it really true progress?).

People in the mental health field are very excited about that, and while it is a good thing I wonder how it is possible that so much money, time and effort was spent making this happen when we could have used it treating those effected. The brain is not a ‘special organ’ detached from the rest of our body, in fact it is the most complex organ in the human body and it connects and influences everything we do – it would seem a no-brainer that we treat it as the gem that it is and do all we can to keep it healthy. Just getting the brain now included in our insurance plans seems archaic to me, again I am glad it happened just wish we were further along.

As I look back at the first photo of the field, I reflect on how much it looks and feels like depression in many ways. Muddy, dirty, blah, unattractive, stagnant, colorless (well, brown), sick, unworthy…. those are some things that come to mind. And then I think about all of the issues with the field but saw how people continued watering it, allowing sunlight, and providing nutrients, nurture, faith, and commitment.

And I look at where we ended – a beautiful, proud, yellow, joyful upright sunflower facing the sun. They even look proud to me. Just as someone might look if they had managed their depression successfully after a hard stretch. For those who don’t know – it is such an amazing sight to see.

The World Health Organization estimates that by 2030 depression is going to be the #1 cause of death and disability worldwide – and do you know why? Because people are afraid of acknowledging it. It amazes me each and every day that depression is up to 80% treatable, yet less than 25% are getting treatment in the U.S. alone (2% in Ghana) due to stigma and lack of funding (most likely due to stigma).

We could prevent so many problems if we paid attention and showed acceptance. Why we don’t, in the 21st century, I just can not understand. But maybe, just maybe, by reading this you will see someone with depression differently in the future – you will understand they may be dark and murky, but with love, nurturing, nutrients, sunshine and care they will come out of it brighter than ever. You will give them love and hope and support and encouragement through their dark times.

To all of those that worked tirelessly on the Field this year thank you. We are planting a seed towards acceptance and while it may not be understood now I have faith it will in the years to come. And I want to especially thank Paul and his family for their constant support for something that they may not fully understand or personally experience, but continue to encourage with an open heart and mind.