Founder Story

Kathryn Goetzke is an entrepreneur, strategic consultant, founder and global depression advocate. She is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales and launched the first nationwide cause marketing campaign for mental health, raising over 1 million dollars. As her role as Chief Mood Officer at The Mood Factory, she is committed to getting people into the present moment through her new line of product based on how scents impact moods, and 21 Day courses teaching habits of how to live a positive, engaged, productive life.

Kathryn is a global mental health ambassador, overcoming her own battles with depression, anxiety, ADHD, PTSD and addictions through therapy, medication, lifestyle changes, presence, meditation, mindset, and support. She lost her father to suicide at 19 and knows all too well the negative consequences of untreated mental health on both the self and the family system. She has committed her life to helping support others not only the treatment of mental health disorders, but prevention through lifestyle modifications, happiness through presence using the senses, operationalizing ‘Hope’, and rebranding mental health.


Ms. Goetzke began her career with 3M Corporation, where she worked as a Research Manager and moved to IDS to lead communication efforts for rebranding IDS mutual funds to American Express, and served in several capacities in New Products, Marketing, Research and Promotions. She then moved on to advertising, and then sales, serving as VP of Sales and Marketing for Compass Marketing leading Fortune 5oo companies including Unilever, J&J, and Gillette in marketing planning and strategies for growth alternate channels. She then set out to create her own company The Mood Factory and launched the first national cause marketing campaign in mental health.


Kathryn and her work has been featured in Entrepreneur Magazine, Home, InStyle, Psychology Today, Family Living, Scholastic Choices Magazine, and more. She has spoken at the United Nations, One Mind at Work, The Kennedy Forum, The World Bank, The British Psychological Society, Harvard, the Global Mental Health Movement Conference in Athens and South Africa, MHCA, Women’s Brain Project, ICCAP, The Scent Marketing Institute, and more. Her work has been featured on multiple radio and television shows including BBC, The Today Show, WGN Chicago, CBS Chicago, Tasty Trade, and eWomenNetwork. Ms. Goetzke is a regular contributor to Thrive Global and PsychCentral, and serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

Ms. Goetzke is most proud of her work for Hopeful Minds, a program iFred developed to teach Hope to kids based on research it is a teachable skill. As hopelessness is the primary predictor of suicide and #1 symptom of depression, learning how to create, maintain, and grow a hopeful mindset is critical to prevention of anxiety, depression, and suicide. iFred sees Hope as a Human Right and is committed to making it free and available to all.

Kathryn has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University. She currently resides in Reno, Nevada, where she enjoys hiking, reading, writing, hiking with her pup, skiing, and solving complex global challenges to make the world a better place for all.


Connect with Kathryn on Social Media @KathrynGoetzke:



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